{"id":8667,"date":"2024-07-21T18:24:00","date_gmt":"2024-07-21T16:24:00","guid":{"rendered":"https:\/\/nightlifeingreatermadrid.com\/?page_id=8667"},"modified":"2025-11-12T20:28:38","modified_gmt":"2025-11-12T19:28:38","slug":"club-de-producto","status":"publish","type":"page","link":"https:\/\/nightlifeingreatermadrid.com\/es\/club-de-producto\/","title":{"rendered":"Club de producto"},"content":{"rendered":"\n
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PROMOCI\u00d3N TUR\u00cdSTICA<\/strong><\/p>\n\n\n\n

THE NIGHTLIFE EXPERIENCE<\/h3>\n\n\n\n

LA VIDA NOCTURNA ES UNO DE LOS PRINCIPALES ATRACTIVOS DE LOS DESTINOS TUR\u00cdSTICOS Y AQUEL QUE NOS PERMITE DISFRUTAR DE UNA EXPERIENCIA INMERSIVA EN EL ESTILO DE VIDA DE LAS CIUDADES Y QUE MEJOR TRANSMITE LA AUTENTICIDAD DE \u00c9STAS.<\/p>\n\n\n\n

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La experiencia recreativa en los locales de ocio y espect\u00e1culos permite disfrutar de la vida social de las ciudades, del encuentro espont\u00e1neo con la poblaci\u00f3n local, de la celebraci\u00f3n de nuevas amistades que dejan una huella emocional imborrable para los turistas y visitantes de una ciudad\u2026 y supone una excelente herramienta de fidelizaci\u00f3n para el sector.<\/p>\n\n\n\n

En este contexto, Madrid es uno de los mejores destinos tur\u00edsticos para disfrutar de su vida nocturna, por su seguridad y accesibilidad, pero tambi\u00e9n por su car\u00e1cter plural e inclusivo y por contar con una oferta diferenciada para los distintos perfiles de p\u00fablico y gustos musicales.<\/p>\n\n\n\n

Teniendo en cuenta todas estas potencialidades la Asociaci\u00f3n Empresarial de Ocio y Espect\u00e1culos de la Comunidad de Madrid -Noche Madrid-, junto con la Direcci\u00f3n General de Turismo de la Consejer\u00eda de Cultura, Turismo y Deportes de la Comunidad de Madrid, ha puesto en marcha el proyecto Nightlife in Greater Madrid. El objetivo es promocionar y facilitar la paquetizaci\u00f3n y comercializaci\u00f3n de los recursos, experiencias y productos tur\u00edsticos vinculados a la vida nocturna madrile\u00f1a, y as\u00ed aumentar el ticket medio por turista para los diferentes operadores tur\u00edsticos que gestionan y comercializan viajes a Madrid.<\/p>\n\n\n\n

Con respecto a los productos tur\u00edsticos que la vida nocturna permite comercializar y paquetizar, los locales de ocio disponen de una variada oferta de servicios: las entradas que incluyen acceso m\u00e1s tickets de consumici\u00f3n en el local escogido, entradas a espect\u00e1culos, rutas por locales en las zonas de ocio nocturno, alquiler de reservados y zonas VIPS, la compra de botellas de bebidas, etc.<\/p>\n\n\n\n

Para facilitar toda esa labor de comercializaci\u00f3n, Noche Madrid cuenta con dos plataformas: la primera de ellas nightlifeingreatermadrid.com, incluye un directorio de los principales locales de ocio nocturno clasificados por tipolog\u00edas, emplazamientos, tipo de ofertas, precios de sus consumiciones y los datos del establecimiento para establecer los oportunos contactos.<\/p>\n\n\n\n

venues.nightlifeingreatermadrid.com<\/a> es una segunda plataforma que permite acceder a un gran n\u00famero de establecimientos especializados en eventos para grupos y todo tipo de experiencias corporativas, recreativas, etc. Esta plataforma permite visitar virtualmente cada local, conocer sus caracter\u00edsticas, su equipamiento t\u00e9cnico y disponibilidad de instalaciones, e incluso permite conectar directamente con las salas para su contrataci\u00f3n.<\/p>\n\n\n\n

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ACCEDE A LA PLATAFORMA VENUES<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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AUTOEVALUACI\u00d3N TUR\u00cdSTICA PARA LOCALES OCIO<\/h2>\n\n\n\n

AUTOEVALUACI\u00d3N TUR\u00cdSTICA PARA LOCALES OCIO<\/h2>\n\n\n\n
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Esta encuesta es an\u00f3nima y los resultados se utilizar\u00e1n \u00fanicamente con fines de investigaci\u00f3n<\/p>\n\n\n\n

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EMPEZAR<\/a><\/div>\n<\/div>\n\n\n\n
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Por favor, rellena esta encuesta antes de seguir con la formaci\u00f3n<\/p>\n\n\n\n

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FORMACI\u00d3N<\/h2>\n\n\n\n
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MANUAL FORMATIVO<\/a><\/h3>\n<\/div><\/div>\n\n\n\n
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V\u00cdDEO TUTORIALES<\/a><\/h3>\n<\/div><\/div>\n\n\n\n
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ASESORAMIENTO ONLINE<\/a><\/h3>\n<\/div><\/div>\n\n\n\n
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ACCIONES PROMOCI\u00d3N TURISMO<\/h3>\n\n\n\n
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