{"id":9088,"date":"2026-01-15T19:17:26","date_gmt":"2026-01-15T18:17:26","guid":{"rendered":"https:\/\/nightlifeingreatermadrid.com\/?p=9088"},"modified":"2026-01-15T19:17:27","modified_gmt":"2026-01-15T18:17:27","slug":"presentacion-de-la-xii-edicion-de-fiesta-is-madrid-en-fitur-2026","status":"publish","type":"post","link":"https:\/\/nightlifeingreatermadrid.com\/en\/presentacion-de-la-xii-edicion-de-fiesta-is-madrid-en-fitur-2026\/","title":{"rendered":"Presentaci\u00f3n de la XII edici\u00f3n de Fiesta is Madrid en FITUR 2026"},"content":{"rendered":"

Con motivo de la celebraci\u00f3n de la Feria Internacional de Turismo, FITUR<\/strong> (del 21 al 25 de enero), la Asociaci\u00f3n de Empresarios de Ocio y Espect\u00e1culos de la Comunidad de Madrid, NOCHE MADRID <\/strong>contando con la colaboraci\u00f3n de la Direcci\u00f3n General de Comercio y Hosteler\u00eda<\/strong> de la Delegaci\u00f3n de Econom\u00eda, Innovaci\u00f3n y Hacienda del Ayto. de Madrid<\/strong>, pone en marcha la XII edici\u00f3n de la campa\u00f1a Fiesta is Madrid<\/strong>, una iniciativa que pone en valor la vida nocturna como uno de los principales activos tur\u00edsticos <\/strong>de la capital. La campa\u00f1a cuenta con stand propio, el 4A43<\/strong> en el pabell\u00f3n 4 de Europa.<\/p>\n\n\n\n

NOCHE MADRID y la Delegaci\u00f3n de Econom\u00eda, Innovaci\u00f3n y Hacienda del Ayuntamiento de Madrid presentan la XII edici\u00f3n de Fiesta is Madrid en FITUR 2026<\/p>

FITUR generar\u00e1 un impacto econ\u00f3mico de casi 17 millones de euros en el ocio nocturno madrile\u00f1o, con m\u00e1s de 230.000 salidas nocturnas<\/p>

Desde el inicio del proyecto Fiesta is Madrid en 2012, el gasto en ocio nocturno se ha incrementado un 77%, acumulando un gasto total de 150\u20192 millones de euros vinculado a 1\u20199 millones salidas nocturnas que han tenido lugar durante estos a\u00f1os<\/p><\/blockquote>\n\n\n\n

La campa\u00f1a Fiesta is Madrid, que NOCHE MADRID desarrolla anualmente durante la feria cuenta tambi\u00e9n con la\u00a0ayuda del \u00e1rea de Turismo de la Delegaci\u00f3n de Cultura, Turismo y Deportes<\/strong>\u00a0e\u00a0IFEMA\/FITUR<\/strong>.<\/p>\n\n\n\n

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La iniciativa incluye un amplio programa de m\u00e1s de 100 planes y propuestas<\/strong> de discotecas, salas de espect\u00e1culos, tablaos, restaurantes espect\u00e1culo, bares de copas madrile\u00f1os, para dinamizar el consumo de ocio y facilitar las salidas recreativas de expositores y visitantes profesionales<\/strong> al finalizar cada jornada.<\/p>\n\n\n\n

A nivel comparativo, durante las doce ediciones<\/strong> del proyecto Fiesta is Madrid<\/strong> el volumen de gasto econ\u00f3mico<\/strong> repartido en las diferentes actividades de la vida nocturna ha pasado de 9,37 millones a 16,6 millones<\/strong> de euros<\/strong> lo que supone un incremento del 77% del gasto en ocio nocturno<\/strong>, acumulando un gasto total de 150\u20192 millones de euros <\/strong>vinculado a las 1,9 millones de salidas nocturnas<\/strong> realizadas por los expositores y visitantes profesionales que acuden cada a\u00f1o a Fitur.<\/p>\n\n\n\n

De acuerdo con los datos del \u00faltimo ESTUDIO SOBRE LA IMPORTANCIA TUR\u00cdSTICA DE LA VIDA NOCTURNA<\/strong>, la feria generar\u00e1 en 2026 un impacto econ\u00f3mico de cerca de 17 millones de euros en el sector del ocio y los espect\u00e1culos<\/strong>, impulsado por las m\u00e1s de 230.000 salidas nocturnas<\/strong> que realizaran los visitantes profesionales durante su estancia en Madrid.<\/p>

Tomando como referencia los 155.000 visitantes profesionales<\/strong> de la pasada edici\u00f3n de FITUR, una cifra que previsiblemente se ver\u00e1 superada este a\u00f1o, las datos apuntan a que el 82,6% de ellos saldr\u00e1 al menos una noche<\/strong> tras las jornadas de trabajo de la feria. En total, se prev\u00e9 que m\u00e1s de 128.000 profesionales participen en la vida nocturna madrile\u00f1a<\/strong>, con una media de 1,8 salidas nocturnas<\/strong> por persona y un gasto medio de 72,1 euros por salida<\/strong>.<\/p><\/blockquote>\n\n\n\n

El estudio refleja tambi\u00e9n la relevancia de la vida nocturna para los destinos tur\u00edsticos<\/strong> ya que el 76,8% de los profesionales del marketing tur\u00edstico<\/strong> la considera estrat\u00e9gica en t\u00e9rminos de atractivo tur\u00edstico.<\/p>\n\n\n\n

En el caso concreto de Madrid, los encuestados destacan como principales factores diferenciales de su vida nocturna<\/strong>: la seguridad<\/strong> (61,9%<\/strong>), seguida del precio de las entradas y consumiciones<\/strong> (49,2%<\/strong>), la oferta musical de los locales<\/strong> (42,7%<\/strong>), la facilidad para localizar zonas y establecimientos de ocio<\/strong> (40,1%<\/strong>) y la amplia oferta de transporte p\u00fablico nocturno<\/strong> (36,4%<\/strong>), configurando una experiencia nocturna completa, accesible y valorada a nivel internacional.<\/p>\n\n\n\n

En el marco de FITUR, NOCHE MADRID presentara la tercera edici\u00f3n de la Gu\u00eda de la Vida Nocturna de la Comunidad de Madrid, contando con la colaboraci\u00f3n de la Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid<\/strong>. qu\u00e9 tendr\u00e1 lugar el jueves 22 de enero a las 18:00 horas en el stand de la comunidad y el ayuntamiento de Madrid.<\/p>\n\n\n\n

\u201cLa vida nocturna se ha consolidado como un elemento clave de la experiencia tur\u00edstica en Madrid. Fiesta is Madrid cumple doce ediciones impulsando un modelo de ocio nocturno profesional, diverso y de calidad, que aporta valor a la ciudad y a la Comunidad de Madrid y refuerza su atractivo como destino tur\u00edstico internacional<\/em>\u201d, se\u00f1ala Alejandro Zamarro, vicepresidente de NOCHE MADRID.<\/p>\n\n\n\n

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Con motivo de la celebraci\u00f3n de la Feria Internacional de Turismo, FITUR (del 21 al 25 de enero), la Asociaci\u00f3n de Empresarios de Ocio y Espect\u00e1culos de la Comunidad de Madrid, NOCHE MADRID contando con la colaboraci\u00f3n de la Direcci\u00f3n General de Comercio y Hosteler\u00eda de la Delegaci\u00f3n de Econom\u00eda, Innovaci\u00f3n y Hacienda del Ayto. de Madrid, pone en marcha la XII edici\u00f3n […]<\/p>\n","protected":false},"author":1,"featured_media":9090,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_citadela_custom_class":"","footnotes":""},"categories":[489,492],"tags":[],"citadela-post-location":[],"class_list":["post-9088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferias-turismo","category-promocion-turistica"],"yoast_head":"\nPresentaci\u00f3n de la XII edici\u00f3n de Fiesta is Madrid en FITUR 2026 - 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