{"id":9083,"date":"2025-11-19T23:44:54","date_gmt":"2025-11-19T22:44:54","guid":{"rendered":"https:\/\/nightlifeingreatermadrid.com\/?p=9083"},"modified":"2025-11-19T23:44:54","modified_gmt":"2025-11-19T22:44:54","slug":"nightlife-in-greater-madrid-participa-en-ibtm-barcelona","status":"publish","type":"post","link":"https:\/\/nightlifeingreatermadrid.com\/en\/nightlife-in-greater-madrid-participa-en-ibtm-barcelona\/","title":{"rendered":"NIGHTLIFE IN GREATER MADRID participa en\u00a0IBTM Barcelona"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>NIGHTLIFE IN GREATER MADRID<\/strong> y <strong>Noche Madrid<\/strong>\u00a0participan en\u00a0<strong>IBTM Barcelona<\/strong>, la feria internacional de referencia para la industria de reuniones y eventos que tiene lugar del 18 al 20 de noviembre, presentando la\u00a0<strong>campa\u00f1a MICE Night<\/strong>, una iniciativa destinada a\u00a0<strong>reforzar la presencia de la vida nocturna madrile\u00f1a dentro del mercado profesional del turismo de negocios<\/strong>. Esta acci\u00f3n forma parte del convenio de colaboraci\u00f3n suscrito entre\u00a0<strong>Noche Madrid<\/strong>\u00a0y la\u00a0<strong>Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid<\/strong>, con la participaci\u00f3n de\u00a0<strong>IdeMICE<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>La noche madrile\u00f1a se consolida como valor estrat\u00e9gico para el turismo de negocios: el 89,8% de los profesionales planea volver a la capital en los pr\u00f3ximos 12 meses<\/em><\/p><p><em>Noche Madrid presenta en&nbsp;<strong>IBTM Barcelona<\/strong>&nbsp;el&nbsp;<strong>I Informe sobre vida nocturna y turismo MICE en la Comunidad de Madrid<\/strong>, que confirma el potencial de la noche madrile\u00f1a para reforzar la experiencia del viajero de reuniones, congresos e incentivos.<\/em><\/p><p><em>Los viajes de negocios duran una media de 2,1 d\u00eda, y durante el 81% de esos d\u00edas salen por la noche.&nbsp;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Con su presencia en la IBTM, <strong>NIGHTLIFE IN GREATER MADRID<\/strong> y Noche Madrid pretende promocionar la oferta de locales de ocio, su programaci\u00f3n y las experiencias premium madrile\u00f1as a empresas y organizadores de eventos, con el fin de consolidar a la regi\u00f3n como un\u00a0<strong>destino cada vez m\u00e1s completo para reuniones, congresos e incentivos<\/strong>\u00a0con un plan espec\u00edfico que potencia el papel de los establecimientos de ocio y espacios singulares como sedes complementarias para jornadas, convenciones y encuentros corporativos, as\u00ed como la incorporaci\u00f3n de servicios diferenciados, entradas VIP, reservados, consumiciones, cenas tem\u00e1ticas o experiencias premium, dentro de los programas oficiales de reuniones y viajes de incentivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTADOS DEL PRIMER ESTUDIO SOBRE VIDA NOCTURNA Y TURISMO DE NEGOCIOS EN LA COMUNIDAD DE MADRID<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con motivo de la Feria IBTM se ha elaborado un&nbsp;<strong>estudio entre empresas y profesionales del sector MICE<\/strong>, cuyos resultados se han dado a conocer en Barcelona. Indicando que&nbsp;<strong>el 89,8% de los encuestados volver\u00e1 a Madrid en los pr\u00f3ximos 12 meses para asistir o participar en un evento profesional<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La capital se percibe no solo como un lugar adecuado para trabajar, sino como un entorno que mejora la experiencia global del asistente. Tanto es as\u00ed que&nbsp;<strong>el 93% recomendar\u00eda la noche madrile\u00f1a a colegas que viajen por motivos laborales<\/strong>, con una nota media de 9,1 sobre 10, un indicador excepcional en t\u00e9rminos de satisfacci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados tambi\u00e9n muestran que&nbsp;<strong>la vida nocturna juega un papel relevante a la hora de enriquecer la visita profesional<\/strong>. Teniendo en cuenta que la estancia media del viaje de negocios es de 2,1 d\u00edas, los profesionales realizan una&nbsp;<strong><u>media de 1,77 salidas nocturnas, lo que supone que durante el 81% de sus d\u00edas de estancia, salen por las noches, con un gasto estimado de 169,4\u20ac por persona y noche<\/u><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respecto a las actividades m\u00e1s recomendables, los profesionales destacan especialmente las&nbsp;<strong>cenas-espect\u00e1culo<\/strong>, as\u00ed como las&nbsp;<strong>cenas premium<\/strong>&nbsp; valoradas por su&nbsp;<strong>exclusividad y posibilidades de personalizaci\u00f3n para grupos corporativos<\/strong>. Tambi\u00e9n sobresalen las&nbsp;<strong>terrazas VIP del centro<\/strong>, adem\u00e1s de&nbsp;<strong>propuestas culturales como musicales o espect\u00e1culos teatrales<\/strong>, que ampl\u00edan la oferta y permiten configurar agendas m\u00e1s completas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El estudio confirma adem\u00e1s una&nbsp;<strong>valoraci\u00f3n sobresaliente de Madrid<\/strong>&nbsp;en atributos que influyen directamente en la percepci\u00f3n del visitante profesional. La&nbsp;<strong>hospitalidad alcanza una media de 4,57 sobre 5<\/strong>, la&nbsp;<strong>experiencia nocturna global obtiene 4,40<\/strong>, la&nbsp;<strong>seguridad se sit\u00faa en 4,36<\/strong>, y la valoraci\u00f3n conjunta de&nbsp;<strong>calidad\/precio, accesos, movilidad y oferta cultural tambi\u00e9n llega a 4,36<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto&nbsp;<em>Noche Madrid como la Asociaci\u00f3n IdeMICE, consideran que el turismo MICE es una de las grandes oportunidades de crecimiento para la ciudad. Madrid re\u00fane unas condiciones excepcionales para atraer reuniones y congresos de alto nivel, y la vida nocturna es un activo diferencial que refuerza esa propuesta de valor<\/em>.<\/p>","protected":false},"excerpt":{"rendered":"<p>NIGHTLIFE IN GREATER MADRID y Noche Madrid\u00a0participan en\u00a0IBTM Barcelona, la feria internacional de referencia para la industria de reuniones y eventos que tiene lugar del 18 al 20 de noviembre, presentando la\u00a0campa\u00f1a MICE Night, una iniciativa destinada a\u00a0reforzar la presencia de la vida nocturna madrile\u00f1a dentro del mercado profesional del turismo de negocios. Esta acci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9084,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_citadela_custom_class":"","footnotes":""},"categories":[489,492],"tags":[],"citadela-post-location":[],"class_list":["post-9083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferias-turismo","category-promocion-turistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIGHTLIFE IN GREATER MADRID participa en\u00a0IBTM Barcelona - Nightlife in Greater Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nightlifeingreatermadrid.com\/en\/nightlife-in-greater-madrid-participa-en-ibtm-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIGHTLIFE IN GREATER MADRID participa en\u00a0IBTM Barcelona - Nightlife in Greater Madrid\" \/>\n<meta property=\"og:description\" content=\"NIGHTLIFE IN GREATER MADRID y Noche Madrid\u00a0participan en\u00a0IBTM Barcelona, la feria internacional de referencia para la industria de reuniones y eventos que tiene lugar del 18 al 20 de noviembre, presentando la\u00a0campa\u00f1a MICE Night, una iniciativa destinada a\u00a0reforzar la presencia de la vida nocturna madrile\u00f1a dentro del mercado profesional del turismo de negocios. 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