{"id":9035,"date":"2025-03-30T20:44:56","date_gmt":"2025-03-30T18:44:56","guid":{"rendered":"https:\/\/nightlifeingreatermadrid.com\/?p=9035"},"modified":"2025-03-30T20:44:57","modified_gmt":"2025-03-30T18:44:57","slug":"iv-jornada-de-marketing-turistico-en-el-sector-del-ocio-y-los-espectaculos","status":"publish","type":"post","link":"https:\/\/nightlifeingreatermadrid.com\/en\/iv-jornada-de-marketing-turistico-en-el-sector-del-ocio-y-los-espectaculos\/","title":{"rendered":"IV JORNADA DE MARKETING TUR\u00cdSTICO EN EL SECTOR DEL OCIO Y LOS ESPECT\u00c1CULOS"},"content":{"rendered":"<p class=\"wp-block-paragraph\">NIGHTLIFE IN GREATER MADRID ORGANIZA LA IV JORNADA DE MARKETING TUR\u00cdSTICO EN EL SECTOR DEL OCIO Y LOS ESPECT\u00c1CULOS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Presidido por Alejandro Zamarro, Vicepresidente de Noche Madrid y contando con la colaboraci\u00f3n de la Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid, representada por Raquel Gonz\u00e1lez y con la participaci\u00f3n de I\u00f1aki Collado, Presidente de IDEMICE, organizaci\u00f3n empresarial del turismo MICE y Tom\u00e1s Garc\u00eda, profesional de reconocido prestigio en el sector del alojamiento y la recepci\u00f3n, la jornada de trabajo permiti\u00f3 avanzar en la especializaci\u00f3n y el conocimiento tur\u00edstico del sector del ocio y los espect\u00e1culos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realizada en la sala Morocco la jornada permiti\u00f3 avanzar en el cronograma de actividades del proyecto Nightlife in Greater Madrid para 2025, compartir las necesidades y objetivos de una correcta estrategia para la comercializaci\u00f3n tur\u00edstica de los productos propios del sector del ocio, la organizaci\u00f3n de eventos y el dise\u00f1o de las necesarias campa\u00f1as de marketing digital para la promoci\u00f3n internacional de la vida nocturna madrile\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las principales prioridades de la campa\u00f1a es potenciar la proyecci\u00f3n de los locales de ocio que participan en la misma a trav\u00e9s de las redes sociales y canales de comunicaci\u00f3n y comercializaci\u00f3n tur\u00edstica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"653\" src=\"https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2025\/03\/image.png\" alt=\"\" class=\"wp-image-9036\" srcset=\"https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2025\/03\/image.png 933w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2025\/03\/image-300x210.png 300w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2025\/03\/image-768x538.png 768w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2025\/03\/image-18x12.png 18w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>NIGHTLIFE IN GREATER MADRID ORGANIZA LA IV JORNADA DE MARKETING TUR\u00cdSTICO EN EL SECTOR DEL OCIO Y LOS ESPECT\u00c1CULOS Presidido por Alejandro Zamarro, Vicepresidente de Noche Madrid y contando con la colaboraci\u00f3n de la Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid, representada por Raquel Gonz\u00e1lez y con la participaci\u00f3n de I\u00f1aki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_citadela_custom_class":"","footnotes":""},"categories":[492],"tags":[],"citadela-post-location":[],"class_list":["post-9035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promocion-turistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IV JORNADA DE MARKETING TUR\u00cdSTICO EN EL SECTOR DEL OCIO Y LOS 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