{"id":8561,"date":"2024-06-25T08:39:16","date_gmt":"2024-06-25T06:39:16","guid":{"rendered":"https:\/\/nightlifeingreatermadrid.com\/?p=8561"},"modified":"2024-07-09T08:42:24","modified_gmt":"2024-07-09T06:42:24","slug":"la-noche-madrilena-abre-este-verano","status":"publish","type":"post","link":"https:\/\/nightlifeingreatermadrid.com\/en\/la-noche-madrilena-abre-este-verano\/","title":{"rendered":"La noche madrile\u00f1a abre este verano"},"content":{"rendered":"

Hoy va a tener lugar la firma del nuevo convenio de colaboraci\u00f3n <\/strong>entre la Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid <\/strong>y la Asociaci\u00f3n de empresarios de ocio y espect\u00e1culos de la Comunidad de Madrid, NOCHE MADRID <\/strong>para explotar y promocionar la vida nocturna <\/strong>y la oferta recreativa y los espect\u00e1culos de Madrid como uno de los principales alicientes tur\u00edsticos de la regi\u00f3n <\/strong>y posicionarla como un producto tur\u00edstico atractivo e indispensable a nivel internacional<\/strong>.<\/p>\n\n\n

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El convenio ha sido suscrito por Mariano de Paco Serrano<\/strong>, consejero de Cultura, Turismo y Deporte de la Comunidad de Madrid y el vicepresidente de la Asociaci\u00f3n de empresarios de ocio y espect\u00e1culos, NOCHE MADRID, Alejandro Zamarro<\/strong>.<\/p>\n\n\n\n

LOS TURISTAS YA REPRESENTAN EL 53,7% DEL P\u00daBLICO DE LOS LOCALES DE OCIO MADRILE\u00d1OS EN VERANO<\/strong><\/p>

La vida nocturna madrile\u00f1a ocupa el tercer puesto entre las prioridades de los turistas <\/strong>que disfrutan de sus vacaciones en la Comunidad de Madrid<\/em><\/p>

Solo un 5% de los locales de ocio de Madrid cierran en verano, una d\u00e9cima parte de los que cerraban hace 10 a\u00f1os<\/strong><\/em><\/p><\/blockquote>\n\n\n\n

Como punto de partida de este convenio, la primera acci\u00f3n realizada ha sido un\u00a0fam trip\u00a0<\/strong><\/em>para dar a conocer la vida nocturna madrile\u00f1a a los profesionales del turismo y recepcionistas de los hoteles\u00a0<\/strong>bajo el lema \u201cAbierto por vacaciones<\/strong>\u201d donde se visitaron algunas de las salas m\u00e1s emblem\u00e1ticas de Madrid.<\/p>\n\n\n\n

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Otras de las actividades que se van a desarrollar son la presencia de la vida nocturna madrile\u00f1a en las principales ferias tur\u00edsticas europeas y espa\u00f1olas<\/strong>, acciones de marketing en pa\u00edses de origen<\/strong>, un plan marketing digital <\/strong>dirigido<\/p>\n\n\n\n

principalmente a Francia, Italia, EE. UU. y M\u00e9xico, presencia en redes sociales creadas espec\u00edficamente para la promoci\u00f3n tur\u00edstica de la vida nocturna, un plan de formaci\u00f3n <\/strong>para la especializaci\u00f3n tur\u00edstica de los departamentos de marketing de los locales, y la activaci\u00f3n de diferentes convenios y acuerdos de colaboraci\u00f3n con otros sectores tur\u00edsticos<\/strong>.<\/p>\n\n\n\n

MADRID TAMBI\u00c9N BAILA EN VERANO<\/strong><\/p>\n\n\n\n

El verano ya es la \u00e9poca del a\u00f1o con mayor crecimiento tur\u00edstico de la Comunidad de Madrid <\/strong>con un aumento de turistas del 28% <\/strong>desde el verano de 2016 hasta el del pasado a\u00f1o 2023.<\/p>\n\n\n\n

En este contexto NOCHE MADRID <\/strong>ha realizado una nueva edici\u00f3n del ESTUDIO DE PERSPECTIVAS DE VERANO DEL OCIO NOCTURNO MADRILE\u00d1O<\/strong>, y sus datos ponen de manifiesto tambi\u00e9n el crecimiento de la vida nocturna en la regi\u00f3n <\/strong>en la temporada estival.<\/p>\n\n\n\n

En esta l\u00ednea, el 20% de los locales de ocio declara ya que el verano es temporada alta <\/strong>para ellos, especialmente en el centro de la capital.<\/p>\n\n\n\n

Teniendo en cuenta la importancia creciente de la actividad tur\u00edstica para los locales de ocio, 3 de cada 4 potencian sus servicios para mejorar la atenci\u00f3n al turista <\/strong>con el uso de idiomas por parte de su plantilla, creando espec\u00edficamente departamentos de marketing tur\u00edstico, e incorporando se\u00f1al\u00e9tica en ingl\u00e9s y franc\u00e9s principalmente.<\/p>\n\n\n\n

Con respecto a cu\u00e1les son las experiencias favoritas <\/strong>de los visitantes a la hora de disfrutar de la vida nocturna madrile\u00f1a<\/strong>, para el 52\u20199% <\/strong>de los encuestados su experiencia preferida es conocer gente nueva y disfrutar del estilo de vida y el car\u00e1cter acogedor y extrovertido de los madrile\u00f1os<\/strong>, en segundo lugar<\/strong>, para el 51,2% <\/strong>su preferencia es bailar y disfrutar de las discotecas <\/strong>y para el 44% salir a cenar con amigos<\/strong>.<\/p>\n\n\n\n

LA NOTICIA EN LA PRENSA<\/strong><\/p>\n\n\n\n

https:\/\/www.elespanol.com\/madrid\/sociedad\/20240625\/noche-madrilena-solo-habla-ingles-mitad-salen-discoteca-verano-turistas\/865663520_0.html<\/a><\/p>\n\n\n\n

https:\/\/www.comunidad.madrid\/notas-prensa\/2024\/06\/25\/comunidad-madrid-invertira-375000-euros-promocion-turistica-internacional-su-ocio-nocturno<\/a><\/p>\n\n\n\n

https:\/\/www.cope.es\/emisoras\/comunidad-de-madrid\/noticias\/comunidad-madrid-invertira-375000-euros-promocion-turistica-internacional-ocio-nocturno-20240625_3369533<\/a><\/p>\n\n\n\n

https:\/\/www.telemadrid.es\/programas\/telenoticias-1\/La-Comunidad-promocionara-el-ocio-nocturno-para-atraer-mas-turistas-a-Madrid-2-2682351756\u201320240625025653.html<\/a><\/p>\n\n\n\n

https:\/\/www.soydemadrid.com\/noticia-comunidad-de-madrid\/informativo-la-noche-madrilena-abre-por-vacaciones-este-verano-108247.aspx<\/a><\/p>\n\n\n\n

https:\/\/autonomico.elconfidencialdigital.com\/articulo\/madrid\/madrid-destinara-375000-euros-promocionar-oferta-ocio-nocturno-extranjero\/20240626102724133911.html<\/a><\/p>\n\n\n\n

https:\/\/www.lavanguardia.com\/autonomias\/20240625\/9758814\/comunidad-madrid-invertira-375-000-euros-promocion-turistica-internacional-ocio-nocturno-agenciaslv20240625.html<\/a><\/p>\n\n\n\n

https:\/\/gacetinmadrid.com\/2024\/06\/25\/madrid-37-000-euros-promocion-turistica-ocio-nocturno\/embed\/#?secret=PIIduwXwF6#?secret=Z2Uocnq0Uu<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Hoy va a tener lugar la firma del nuevo convenio de colaboraci\u00f3n entre la Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid y la Asociaci\u00f3n de empresarios de ocio y espect\u00e1culos de la Comunidad de Madrid, NOCHE MADRID para explotar y promocionar la vida nocturna y la oferta recreativa y los espect\u00e1culos de Madrid como uno de los principales alicientes tur\u00edsticos […]<\/p>\n","protected":false},"author":1,"featured_media":8566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_citadela_custom_class":"","footnotes":""},"categories":[492],"tags":[],"citadela-post-location":[],"class_list":["post-8561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promocion-turistica"],"yoast_head":"\nLa noche madrile\u00f1a abre este verano - Nightlife in Greater Madrid<\/title>\n<meta name=\"robots\" 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