{"id":8547,"date":"2024-03-11T13:09:00","date_gmt":"2024-03-11T12:09:00","guid":{"rendered":"https:\/\/nightlifeingreatermadrid.com\/?p=8547"},"modified":"2024-03-14T16:32:58","modified_gmt":"2024-03-14T15:32:58","slug":"la-noche-madrilena-triunfa-en-itb-berlin","status":"publish","type":"post","link":"https:\/\/nightlifeingreatermadrid.com\/en\/la-noche-madrilena-triunfa-en-itb-berlin\/","title":{"rendered":"La noche madrile\u00f1a triunfa en ITB Berl\u00edn"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><em><strong>La noche de Madrid, <\/strong>genera <strong>bastante o mucho inter\u00e9s para el 98,24%<\/strong> de los profesionales y expositores del<strong> ITB de Berl\u00edn<\/strong><\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En el marco del convenio de colaboraci\u00f3n con la <strong>consejer\u00eda de cultura, turismo y deporte de la Comunidad de Madrid<\/strong>, la Asociaci\u00f3n de empresarios de ocio y espect\u00e1culos de la Comunidad de Madrid, <strong>NOCHE MADRID<\/strong>, ha acudido a la <strong>feria internacional del turismo de Berl\u00edn<\/strong> (ITB), una de las ferias del sector m\u00e1s importantes del mundo que ha tenido lugar del 5 al 7 de marzo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>El 89,65% de los profesionales y expositores de la feria quiere viajar a Madrid para conocer su famosa vida nocturna<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">NOCHE MADRID ha acudido a Berl\u00edn para presentar la <strong>I GU\u00cdA DE LA VIDA NOCTURNA MADRILE\u00d1A<\/strong> y promocionar las plataformas de comercializaci\u00f3n de los productos tur\u00edsticos de la vida nocturna.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-1a.jpg\" alt=\"\" class=\"wp-image-8549\" width=\"500\" height=\"420\" srcset=\"https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-1a.jpg 1000w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-1a-300x252.jpg 300w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-1a-768x645.jpg 768w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-1a-14x12.jpg 14w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Durante el evento se han mantenido decenas de contactos con operadores tur\u00edsticos, mayoritariamente de Alemania, Europa del este y EEUU, interesados en la <strong>comercializaci\u00f3n de la vida nocturna<\/strong> y se ha realizado un <strong>ESTUDIO DE PERCEPCI\u00d3N SOBRE LA IMPORTANCIA TUR\u00cdSTICA DE LA VIDA NOCTURNA <\/strong>entre los expositores y profesionales del MKT tur\u00edstico alemanes, europeos y estadounidenses asistentes al certamen del que se extraen interesantes datos, de los que mostramos aqu\u00ed un avance, que siguen posicionando la <strong>vida nocturna madrile\u00f1a no solo como referente europeo, sino mundial<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-2a.jpg\" alt=\"\" class=\"wp-image-8550\" width=\"500\" height=\"441\" srcset=\"https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-2a.jpg 1000w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-2a-300x264.jpg 300w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-2a-768x677.jpg 768w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-2a-14x12.jpg 14w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Para el <strong>77,96%<\/strong> de los profesionales encuestados la <strong>vida nocturna es importante o muy importante para los destinos tur\u00edsticos<\/strong>.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto a <strong>lo m\u00e1s valorado de la vida nocturna para estos profesionales, <\/strong>la <strong>oferta de transporte p\u00fablico, metro, autobuses, trenes, taxis\u2026 es bastante o muy importante (93,22%)<\/strong>, seguida de la calidad y oferta musical de los locales de ocio (88,14%), la seguridad (84,75%), la f\u00e1cil localizaci\u00f3n de zonas de ocio y locales (69,49%), y, por \u00faltimo, el precio de las entradas (49,15%).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Para los profesionales y expositores <strong>la comercializaci\u00f3n de productos de ocio nocturno es bastante o muy importante para el 72,88% <\/strong>de los encuestados.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Y en este sentido, <strong>las entradas a conciertos y espect\u00e1culos son bastante o muy importantes para el 89,83%<\/strong>, seguidas de las entradas a los locales (69,92%), la compra de bebidas (62,71%), y, por \u00faltimo, la compra de botellas de licor o champ\u00e1n (38,98%) y las reservas a zonas VIP\/reservados (38,98%).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Al preguntar por el <strong>inter\u00e9s que genera la vida nocturna madrile\u00f1a<\/strong>, este es <strong>muy alto<\/strong> ya que genera <strong>bastante o mucho para el 98,24%<\/strong> de los encuestados, y <strong>el 89,65% quiere viajar a Madrid para conocer su famosa vida nocturna<\/strong>.<\/p><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-4a-1024x852.jpg\" alt=\"\" class=\"wp-image-8552\" width=\"768\" height=\"639\" srcset=\"https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-4a-1024x852.jpg 1024w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-4a-300x250.jpg 300w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-4a-768x639.jpg 768w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-4a-14x12.jpg 14w, https:\/\/nightlifeingreatermadrid.com\/wp-content\/uploads\/2024\/03\/La-noche-madrilena-triunfa-en-ITB-Berlin-4a.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">LA NOTICIA EN LA PRENSA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/infonegocios.madrid\/nota-principal\/la-noche-madrilena-triunfa-en-itb-berlin-el-89-65-de-los-profesionales-y-expositores-de-la-feria-quiere-viajar-a-la-capital-de-espana-para-conocer-su-famosa-vida-nocturna\">https:\/\/infonegocios.madrid\/nota-principal\/la-noche-madrilena-triunfa-en-itb-berlin-el-89-65-de-los-profesionales-y-expositores-de-la-feria-quiere-viajar-a-la-capital-de-espana-para-conocer-su-famosa-vida-nocturna<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/theobjective.com\/economia\/2024-03-09\/berlin-yolanda-diaz-turismo-madrid-noche-ocio-restauracion-ayuso\/\">https:\/\/theobjective.com\/economia\/2024-03-09\/berlin-yolanda-diaz-turismo-madrid-noche-ocio-restauracion-ayuso\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La noche de Madrid, genera bastante o mucho inter\u00e9s para el 98,24% de los profesionales y expositores del ITB de Berl\u00edn En el marco del convenio de colaboraci\u00f3n con la consejer\u00eda de cultura, turismo y deporte de la Comunidad de Madrid, la Asociaci\u00f3n de empresarios de ocio y espect\u00e1culos de la Comunidad de Madrid, NOCHE [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_citadela_custom_class":"","footnotes":""},"categories":[489,491,492,395],"tags":[],"citadela-post-location":[],"class_list":["post-8547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferias-turismo","category-portada","category-promocion-turistica","category-sin-categoria-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La noche madrile\u00f1a triunfa en ITB Berl\u00edn - Nightlife in Greater Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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